Logos

The TUI logo consists of the TUI-Smile and the wordmark, both in the brand colour TUI-Red and is mainly used as one entity together with the claim.

The specified minimum spacing around the TUI logo must be 1.5 * ’the eye’. No other elements may be placed in or extend into this defined protective zone. The minimum spacing also applies to the logo version without the claim and the single TUI-Smile.

Inline TUI Logotype

Used for main logo at TUI Nordic

TUI Sub Brands

The Nordic market has made tweaks from the original logos for improved web implementation. Visit the global brand page for unmodified logos and their complete separate graphical profiles.

• Typography has been streamlined to the same TUI font we use on the web. The visual difference is for most cases not distinguishable and lets us implement the logos with HTML-text for improved accessibility and SEO-values, and of course consistency.

• The logo emblems has been streamlined to the same size in order for us to present the concepts in a consistent manner. Mainly for improved usability but also makes for a much improved implementation and maintanence of modules.

• Visit the global brand page for the original unmodified sub brand logos.

Concept Banners

Concept Tiles

Concept colors

Label logos large

Logo in app symbol

Using icon font for this